Introducing The Artistry Academy Masterclass by Paula Callan

Learn from one of the world’s best makeup trainers - with the A-list clients to back it up.
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$149.00 $199.00

Getting makeup ‘just right’ is a joy.

It can take you from feeling a bit ‘average’ to “red carpet ready” when you nail it. But achieving that perfect look isn’t always easy.

In fact, makeup is one of those things most of us have never had a proper lesson in. We’ve picked up bits and pieces along the way—learning from our mums, sisters and friends. And while that’s a lovely way to learn, have we been learning the right way?

Have we wasted God knows how many hours doing the wrong thing, or could we have looked so much better all along? After all, for big events—like weddings—we tend to rely on professional makeup artists. And the best in the business, who take care of A-list celebrities.

But what if I told you that you could get seven hours of expert tuition from the world’s best makeup trainer for less than what you’d spend on a daily coffee in a month?

Effortlessly Flawless Makeup, Every day. In Minutes...

Paula has spent 30 years at the top of the industry, working with A-list celebrities, royal families and even training Hollywood’s elite makeup artists.

Now, she’s revealing insider secrets that most makeup artists never share—giving you the exact skills and confidence to create effortless, timeless looks for any occasion.

Just Imagine…

  • Cutting your makeup routine in half while looking twice as flawless
  • Knowing exactly what products work for your skin tone and type
  • Using pro techniques that make your features pop—without looking overdone
  • Understanding which brushes do what (and why that matters!)
  • Mastering timeless elegance instead of wasting time on social media fads
  • Creating stunning looks in minutes, whether for everyday wear or a major event

Unlock Your Artistry with Paula Callan's 8 Signature Modules

Client Reviews

“After leaving beauty school, my dream was to work with Paula. And that was realised when I first began to work with Paula as her #1 assistant. I learned so much from her, that it gave me the confidence to pave out my own career in LA, working with Hollywood's Elite . Paula has a unique ability to make complex techniques seem so simple, and I was delighted to hear this course was being released.”

KATE SYNNOTT | CELEBRITY MUA, LOS ANGELES

“I think anyone can learn to do makeup well, but not everyone can be a makeup artist. Paula is a truly gifted makeup artist. She makes everyone feel beautiful. Her talent and kindness know no bounds!”

DOIREANN Garrihy | TELEVISION PRESENTER

“As an exceptionally busy entrepreneur, I'm incredibly short on time but constantly need my makeup applied for events and personal appearances. Paula, somehow, manages to make me look so good, so fast that when she's available she's always my first port of call”

SUZANNE JACKSON | FOUNDER, SOSU COSMETICS

“Have you ever wondered "How do they do that?" Well wonder no more as Paula Callan will walk you through how to apply makeup to suit you, your face, your age group and for the occasion. Yes, Paula is a magician but she shares her technique, her rules and her secrets to allow you to create your flawless look. It takes practice but I've changed everything about how I used to use makeup. I now apply less makeup but achieve beautiful looks that make me feel gorgeous”

LORAINE BARRY | HEAD JUDGE ON DANCING WITH THE STARS

“For anyone watching, the masterclass is the best money I've spent in a long time. Thanks, Paula”

louise

“Loving these tricks of the trade. I didn't know how important it was to really prep the skin prior to putting on makeup. I Love the day look too will try to emulate”

Fiona F

“I did your masterclass which was fab and I have a lot of your brushes.”

Adrienne

So who is Paula Callan?

With a career spanning three decades at the highest level, Paula is known in the industry as “the makeup artist’s makeup artist.”

Having helped grow the MAC brand from its roots, and serving as the lead trainer who taught all the other trainers, Paula’s star shone brightly from an early age due to her natural ability to make the complex simple and understandable.

An Irish native, Paula travelled the world for years, painting the faces of a staggering number of A-listers and virtually every supermodel you can name, along with being the choice of countless royal families for their weddings.

Now, she’s the trainer behind some of Hollywood’s biggest makeup artists, who count the Kardashians, Jennifer Lopez, and Nicole Kidman among their regular clients.

Essentially, you want to look your best—so why not learn from the best?

Makeup Artist

As Paula says,

“Makeup can be as simple or as complex as you make it. I like a very straightforward and logical approach, and in my course, I’ll guide you through what works for you and, most importantly, suits your style—so everything becomes super simplified.”

FAQ

WHAT IS THE PAULA CALLAN ARTISTRY ACADEMY MASTERCLASS?
The Paula Callan Artistry Academy Masterclass is an exclusive online learning platform created by renowned makeup artist Paula Callan. Designed to empower both aspiring makeup artists and beauty enthusiasts, this masterclass offers a unique opportunity to learn from Paula’s extensive industry experience and artistic expertise. The tutorials are crafted based on the most sought-after techniques and questions from Paula’s followers, ensuring you gain the skills needed to elevate your makeup artistry. On the platform, you can choose from multiple ticket levels, each providing access to high-definition, feature-length tutorials hosted by Paula herself. In these masterclasses, Paula will guide you step by step through a variety of looks, from timeless bridal and everyday makeup to advanced editorial and creative styles. You’ll also learn Paula’s signature techniques, including her iconic sculpted contour, flawless base application, and other exclusive tips she’s never shared before. Whether you’re looking to refine your personal makeup routine or master professional- level skills, the Paula Callan Artistry Academy Masterclass offers something for everyone. Join Paula on this transformative journey and unlock the secrets of professional makeup artistry.
WHERE CAN I WATCH THE PAULA CALLAN MAKEUP MASTERCLASSES?
Our masterclass is pre-recorded, so you can watch it anytime, anywhere—whether from the comfort of your home or on the go. It’s available on both desktop and mobile app, giving you the flexibility to enjoy the sessions on the device that suits you best. You'll have access to the masterclass for one year after purchasing it, allowing you plenty of time to revisit the content, practice the techniques, and fully absorb the valuable insights shared by Paula Callan.
HOW DO I OBTAIN THE CERTIFICATE OF COMPLETION?
To receive your Certificate of Completion, you must first complete the masterclass in its entirety. Once you’ve finished all the tutorials and modules, the certificate will be automatically available for download. Simply navigate to your personal dashboard on the platform, click on the “Certifications” section, and your certificate will be ready for you to save or print. This certificate serves as a testament to your dedication and newly acquired skills, and you’re encouraged to share it on your social media platforms. Don’t forget to tag Paula Callan Artistry Academy to celebrate your achievement!
WHAT IS THE REFUND POLICY?
We’re confident that the Paula Callan Artistry Academy Masterclass will exceed your expectations with its incredible value and transformative content. But if it’s not quite what you hoped for, we’ve got you covered. We offer 60-day refund policy. Just reach out to our support team, and we’ll handle it quickly and hassle-free. Your satisfaction matters to us!

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